Do’s and Don’ts of Social Media

Are you using social networking? Here are a few reminders. Most important of all think before you post and remember there is no such thing as a “private” social network. Search engines could be listing your posts for many years to come.

Social Networking for Businesses – Do’s

  • Do – post regularly, an empty page will not generate any interest.
  • Do – keep what you say relevant and interesting.
  • Do – complete the profile page and include a photo of yourself or a company logo.
  • Do – join in relevant conversations, don’t just wait for people to talk to you.
  • Do – use your real name whenever possible.
  • Do – ask for other peoples’ opinions on products or services.
  • Do – keep your posts positive.
  • Do – keep things professional but with a personal touch.
  • Do – give back. Social media is a two-way street. Give as much as you get.
  • Do – ask people questions to get a conversation started.

Social Networking for Businesses – Don’ts

  • Don’t – leave your accounts untouched for weeks on end.
  • Don’t – leave comments unanswered, respond in a timely manner, after all the idea is to engage with your customers.
  • Don’t – post about irrelevant things, like what you had for dinner last night.
  • Don’t – post every single news item / report / product etc. Pick out the most interesting stuff.
  • Don’t – be aggressive towards somebody else even if they are offensive to you.
  • Don’t – direct sell with every post, this will very quickly alienate your followers. The odd subtle post or exclusive promotion say every 1 in 20 posts is OK.
  • Don’t – use offensive language, a bad reputation can spread quickly.
  • Don’t – allow your blog to be spammed by others promoting themselves. Check your comments regularly and keep them free of spammers.
  • Don’t – ignore follower’s comments. If you are lucky enough to get too many to reply to individually, try and acknowledge them with a blanket response.
  • Don’t – post factually incorrect stuff, at some point you will be found out.

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