Are you using social networking? Here are a few reminders. Most important of all think before you post and remember there is no such thing as a “private” social network. Search engines could be listing your posts for many years to come.
Social Networking for Businesses – Do’s
- Do – post regularly, an empty page will not generate any interest.
- Do – keep what you say relevant and interesting.
- Do – complete the profile page and include a photo of yourself or a company logo.
- Do – join in relevant conversations, don’t just wait for people to talk to you.
- Do – use your real name whenever possible.
- Do – ask for other peoples’ opinions on products or services.
- Do – keep your posts positive.
- Do – keep things professional but with a personal touch.
- Do – give back. Social media is a two-way street. Give as much as you get.
- Do – ask people questions to get a conversation started.
Social Networking for Businesses – Don’ts
- Don’t – leave your accounts untouched for weeks on end.
- Don’t – leave comments unanswered, respond in a timely manner, after all the idea is to engage with your customers.
- Don’t – post about irrelevant things, like what you had for dinner last night.
- Don’t – post every single news item / report / product etc. Pick out the most interesting stuff.
- Don’t – be aggressive towards somebody else even if they are offensive to you.
- Don’t – direct sell with every post, this will very quickly alienate your followers. The odd subtle post or exclusive promotion say every 1 in 20 posts is OK.
- Don’t – use offensive language, a bad reputation can spread quickly.
- Don’t – allow your blog to be spammed by others promoting themselves. Check your comments regularly and keep them free of spammers.
- Don’t – ignore follower’s comments. If you are lucky enough to get too many to reply to individually, try and acknowledge them with a blanket response.
- Don’t – post factually incorrect stuff, at some point you will be found out.